Today's marketers
must do more with less.
The Lab Collective is a scalable, flexible marketing consultancy that allows you to extend the bandwidth of your team without the commitment or cost of a full-time employee. We specialize in demand generation, marketing technology implementation and operations, content development, and more, serving some of the most innovative B2B technology companies.
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Our services
Fractional CMO
We offer seasoned marketing leadership to provide strategic direction to develop and execute high-impact marketing plans, including aligning marketing strategies with business objectives, managing cross-functional teams, optimizing budgets, and driving measurable growth.
Lead Generation
We design and execute multi-channel campaigns, develop lead capture workflows, and optimize performance to attract and convert high-quality leads.
Content Creation
We create engaging content, including thought leadership pieces, SEO-optimized blogs, and targeted sales collateral, to connect with your audience and drive results.
Marketing Ops
We optimize marketing systems and processes using platforms like HubSpot, Marketo, Salesloft, 6Sense, and Salesforce to enhance lead management, reporting, and automation.
"Leslie is exceptionally talented in her craft. She is driven, consistently goes above and beyond, and is a true joy to collaborate with."
Kellie Wong
Senior Manager of Content, Informatica
About The Lab
Leslie Brockman, owner and principal marketing consultant of The Lab Collective, blends nearly two decades of expertise with a fresh, creative approach to marketing. The Lab started with Leslie’s initials but has grown into a powerhouse for crafting dynamic marketing programs and building standout brands, from startups to established enterprises.
Her expertise spans digital, event, content, demand generation, and account-based marketing, delivering seamless customer journeys. Leslie’s accomplishments include driving $3.1 million in new opportunities through account-based marketing and boosting social media followers by 92% in just one month.
She’s partnered with top organizations like SailPoint, Informatica, Silicon Valley Bank, Kaseya, Ashcroft Capital, and Netspend.
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© The Lab Collective, LLC
leslie@thelabcollective.com